Mastercard
Start more first times
Start a new travel adventure and discover a new first time.
Brief
Mastercard wanted to let their customers know their card is not only accepted the world over but is also an enabler of moments. New moments that are waiting to happen.
Idea
We created a campaign that sparked the idea that the world is full of wonderful new ‘first times’ that are waiting to be discovered and encourage people to get out and start something new, all with the help of Mastercard.
Shortlist: Effie Awards 2019 - Data Driven
Campaign film
Print ads + Social posts
Dubai Airport screens
