Panadol
Room to Breathe
Multi-sensory mindfulness brand experience
@ Outernet London
Panadol helps Londoners find a moment of release in today’s demanding and stressful life.
Brief
Panadol has always been about relief from pain, to be released from it. But they also knew some didn’t want to rely on taking pills, their own product all the time.
Idea
Panadol partnered with Pixel Artworks at London’s newly opened Outernet to create a public escape from the stresses of city life, which can often lead to physical pain. Combining calming visuals, spaces to rest and Panadol’s ‘Sound of Release’, scientifically developed music, the unique experience gave Londoners a soothing moment of relief whenever they needed it.
QR Codes, part of the experience’s visuals, took users to Spotify to enjoy Panadol’s ‘Sound of Release’ anytime, anywhere.
Tottenham Court Road tube station digital OOH
directing commuters to Room to Breathe brand experience
Campaign website
The numbers
23,000 SQ FT
of immersive, floor-to-ceiling 8K screens
4 Stories
of wraparound LED experience
3× Daily
in the heart of central London
84%
said the experience helped them unwind and de-stress in pre-launch testing
50%
showed physiological signs of relaxation in testing
Panadol
Release Sessions
Live guided mindfulness session + long-form content for use at home
Panadol goes beyond the pill to help people find a mindful moment of release with a unique series of meditation classes to help reduce stress which can lead to pain.
Brief
Panadol has been exploring ways to help people manage their pain that doesn’t solely require ‘taking a pill’. We were asked to activate their ‘Sound Of Release’ composition, a scientifically proven stress and pain reducing composition created in partnership with Musicologists, Physiologists and Neuroscientists, to create a new role for Panadol in people’s pain management routine.
Idea
Introducing Panadol Release Sessions, a unique meditation class held at Outernet for stressed-out Londoners instructed by a Mindfulness expert and combined soothing visuals and Panadol’s stress and pain reducing composition, ‘The Sound Of Release’.
Social posts driving to long-form Release Sessions content
Panadol
The Sound of Release
Scientifically developed stress and pain reducing music
Working with MassiveMusic, we created The Sound of Release, a 15-minute immersive audio track designed to turn Panadol’s promise of relief into something you can actually hear and feel. Informed by research with Goldsmiths, University of London, the composition was built around sounds shown to help reduce stress and diminish the experience of pain, creating a calming journey from tension to release.
Listen to Panadol’s Sound of Release on Spotify
We also wanted to help people manage their pain without ‘the oil’ by releasing and promoting Panadol’s ‘The Sound of Release’ on Spotify giving people the opportunity to find their own mindful moment of release - anytime.