Barclays
MP's personalised video
It’s not who you know, but what you know
Brief
Barclays has a wealth of data which is incredibly useful to local MPs which would allow them to better understand the financial needs of people in their area. We were asked to raise awareness of Barclays’ new app, which allowed MPs to easily access and go deeper into the data to find relevant insights directly relevant to their constituency.
Idea
We created a personalised and tailored email and landing page which was sent to over 500 MPs a link to their own unique video acting as an ad which gave them a taste of the data for their area and how they could access it through the Barclays app.
