Panadol

Cold & Flu
EMEA + LATAM + China

Concert Calling: 30” Europe + KSA

FOMO and high-pressure deadlines don’t stand a chance against Panadol Cold & Flu.

Brief

Create a new Cold & Flu campaign under Panadol’s global brand idea ‘Release Starts Here’ for multiple regions including Europe, KSA, Colombia and Hong Kong that shows Panadol’s role in helping people be released from their cold & flu symptoms so they can get back to being themselves.

Ideas

Two unique stories were developed based on two different creative strategies, ‘FOMO’ and ‘Revive Your Senses’ that evolve the storytelling of the RSH construct and its ‘Heightened Reality Moment’.

FOMO: Concert Calling
A young woman, excited to see her favourite singer at her only concert, sadly gets the first signs of a cold and begins to fear she won’t be able to go. Thankfully, Panadol C&F helps her get back to feeling her best just in time for the big night.

Revive your senses: Lights, Camera, ACHOO!
A fashion photographer’s deadline is rapidly approaching, an as luck would have it, gets the first signs of cold which affects not only her performance but her senses; vision and hearing. Thankfully, Panadol C&F helps her fight the symptoms and get that shot.

Lights, Camera, ACHOO!: 30” Europe + KSA

Lights, Camera, ACHOO!: 20” Colombia

Ingrit Valencia
Colombian Olympian

For the Colombian execution of LCA, we incorporated Colombian Boxer Ingrit Valencia, bronze medalist at the 2016 Rio Olympics in the Women’s Boxing Flyweight Class.