Churchill Insurance

Leap, together

Whatever leap you gotta take in life, Churchie’s here to make it enjoyable.

Brief

Big life moments can be thrilling, daunting, and sometimes a bit chaotic. From buying your first home to getting that long-overdue promotion, or realising your stylish little coupé won’t quite work with new twins, these are the leaps people remember. With “Enjoying the leap,” we wanted to show that Churchill Insurance helps people feel ready for life’s changes, so they can stop worrying and start enjoying them.

Idea

We turned six major life leaps into empathetic, relatable questions that reflected the emotional tension behind each one, the excitement, the doubt, the change. Set in the ‘Dreamscape’ and brought to life by Churchie, Churchill’s long-standing mascot, the campaign ran across digital and static OOH, AV and social. The result was an 18% increase in awareness and a rise in new customer acquisition.

YouTube 6s Bumper

YouTube 15s