HSBC UK

Bigging-up the start-ups

Campaign hero assets

Let’s big-up the start-ups with HSBC Kinetic.

Brief

Starting a business is hard enough without your bank making life harder. In a crowded market, HSBC Kinetic needed to show small business owners that it understood what they were building, while giving them a reason to choose a banking app designed to help them get on with it.

Idea

We put three real HSBC Kinetic customers at the heart of the campaign and made their businesses feel anything but small.

Using forced perspective, we played with scale to grab attention and quite literally big-up what each business does, celebrating the owners getting things off the ground, growing fast and figuring things out as they went.

The campaign lived across social, including Instagram and LinkedIn, turning that attention into action by directing ambitious start-ups to dedicated resources designed to help them not just reach their goals, but go bigger with them.