Everyone’s talking about AI

Brief

EE wanted to tell their customers—and Samsung fans—that the new Galaxy AI and its features are available across the Galaxy range.

Idea

AI is all the talk right now, from news about it clogging up social feeds to AI-generated movie remakes; everyone’s talking about it. So, not to be left out, EE and Kevin Bacon wanted to jump on the bandwagon. Kevin shares the news about Samsung’s latest phones with curious AI fans… and possibly more.

30” Radio

AI is all the talk right now - Starring Kevin Bacon